Al-Ikhsan Sports: Unifying Retail & Loyalty for Malaysia’s Premier Sports Brand
As Malaysia’s number one sports retailer with over 180 outlets, Al-Ikhsan Sports undertook a strategic migration from Magento to Shopify Plus. This re-platforming was pivotal in empowering the fast-paced footwear and apparel giant to run agile promotions, ensure seamless Online-to-Offline (O2O) commerce, and fully integrate their Al-Ikhsan Family Loyalty Programme. Through Sweetmag’s full suite of managed services, we minimized their marketing campaign deployment time and expertly recreated complex in-store mechanics online, delivering an exceptional user experience.
Services
Web & UX Design, Shopify Development, Platform Migration, System Integrations, Markets Expansion, Strategy & Consultation, Full Suite Managed Services
Technology
Shopify Plus
Industry
Sports Apparel & Equipment
Strategic Re-platforming for Scale & Agility
We guided Al-Ikhsan Sports through a pivotal migration from Magento to Shopify Plus, providing a robust and agile platform capable of supporting Malaysia’s largest sports retailer. This strategic move dramatically improved site performance and stability, essential for managing rapid product cycles and high-volume retail demands, especially during promotional events.
Seamless O2O Commerce, Unified Loyalty, and In-Store Pickups
A core achievement was the development of a truly seamless Online-to-Offline (O2O) commerce experience. We deeply integrated the Al-Ikhsan Family Loyalty Programme, allowing customers to effortlessly earn and redeem loyalty points both online and across their 180+ physical outlets. Furthermore, Shopify Plus enabled the launch of convenient in-store pickups, leveraging their vast network to offer customers flexible fulfillment options.
