Drypers Singapore: Seamless Digital Experience for Modern Parents.
For Drypers Singapore, a leading brand in the competitive baby care FMCG market, we developed a robust digital platform focused on direct-to-consumer engagement. This platform not only serves as an informative hub for their various diaper and skincare lines but also facilitates essential direct interactions, such as free sample requests and membership management, strengthening brand loyalty and parent connection.
Services
Web & UX Design, Adobe Commerce Development, Platform Migration, System Integrations, Localisation, Markets Expansion, Strategy & Consultation, Full Suite Managed Services
Technology
Adobe Commerce
Industry
FMCG, Baby Care
Streamlined Free Sample Request System
A key feature developed was a user-friendly system for free sample requests. This crucial direct-to-consumer initiative allows Drypers to efficiently distribute product samples, enabling new parents to experience the quality of Drypers products firsthand, which is vital for customer acquisition in the baby care market.
Engaging Parental Community & Loyalty Programs
The platform supports Drypers’ commitment to engaging with parents, likely integrating with or providing pathways to their “Drypers Baby Club.” This fosters a community where parents can access valuable parenting advice, tips, and potentially earn points for rewards, enhancing brand loyalty and nurturing long-term relationships.
