Connecting Every Touchpoint: Mydin’s Headless E-commerce & Loyalty Integration
Mydin, a beloved Malaysian grocery giant, embarked on a journey to unify its vast retail and online operations. We delivered a high-performance headless e-commerce system, leveraging Magento for the backend and Vue.js for a lightning-fast frontend. This complex project seamlessly connects their online presence, retail stores, and loyalty program, providing customers with a truly integrated shopping experience and paving the way for future innovations.
Services
Web & UX Design, Magento 2 Development, System Integrations, Strategy & Consultation, Full Suite Managed Services
Technology
Magento Commerce
Industry
Grocery
High-Performance Headless Architecture with Magento & Vue.js
To deliver a rapid, responsive, and future-proof platform, we employed a headless architecture, combining Magento for robust backend commerce capabilities with a Vue.js frontend. This setup dramatically improved site load times, particularly beneficial for in-app purchases, ensuring a fast, smooth, and modern shopping experience that can easily adapt to evolving demands and technologies.
Seamless Loyalty Programme Integration via Rewards App
A cornerstone of Mydin’s new system is the deep integration with their existing loyalty programme and rewards app. This allows members to enjoy a truly seamless shopping experience, with points earned and redeemed effortlessly across both online and physical stores. This unified loyalty system enhances customer retention and provides valuable insights into shopping behavior, enriching the overall customer journey.
