Results
The launch of Mydin’s headless e-commerce platform delivered substantial benefits:
Enhanced Performance and User Experience:
The use of Vue Storefront/Alokai PWA significantly improved page load times, leading to a 40% increase in conversion rates and a 30% reduction in bounce rates.
Scalability for High Traffic Volumes:
The platform handled peak loads during major sales events without performance issues, accommodating a 60% surge in traffic.
Improved Operational Efficiency:
Automated inventory management and logistics integrations reduced manual processes by 45%, enabling the team to focus on strategic initiatives.
Increased Online Sales and Engagement:
The seamless integration with Xilnex Loyalty Membership led to a 50% increase in loyalty program engagement and a 25% growth in online sales within the first six months.
Omnichannel Consistency:
The unified sales data across Barter POS and the e-commerce site improved inventory planning accuracy, resulting in a 30% reduction in stockouts.
Tech Stack & Key Features
Conclusion
The Mydin Malaysia e-commerce project demonstrated the potential of a headless architecture combined with modern integrations to create a dynamic, scalable, and customer-centric e-commerce platform. By leveraging Adobe Commerce with a headless PWA front end (Vue Storefront/Alokai) and integrating key systems like Delyva, Ac2Wave, Barter POS, and Xilnex Loyalty Membership, the solution successfully bridged the gap between online and offline channels.The project not only strengthened Mydin’s digital presence but also provided a scalable foundation for future growth, positioning Mydin as a leader in the Malaysian retail industry’s digital transformation.
