Bridging Generations via Digital Transformation
Pelangi Books, a cornerstone of Malaysian education and literature for over 40 years, sought to deepen its connection with loyal customers through a comprehensive digital platform. The new e-commerce site was designed to serve as a hub for exclusive rewards, promotions, and seamless access to their extensive catalog, fostering a stronger community and enhancing the customer experience.
Services
Web & UX Design, Shopify Development, System Integrations, Strategy & Consultation, Full Suite Managed Services
Technology
Shopify
Industry
Books
Enhanced Discovery and Navigation
Pelangi Books’ vast catalog, spanning educational resources to beloved children’s literature, required a refined digital architecture. We implemented an intuitive categorization system, allowing users to effortlessly navigate through diverse genres and subjects. Furthermore, a powerful, intelligent search bar was integrated to surface hidden gems and ensure that every book found its reader
Membership Integration
To bridge the gap between their physical stores and online presence, we integrated a comprehensive membership system. This allowed Pelangi Books to extend their loyalty programs into the digital realm, rewarding customers with exclusive online perks and promotions. We also implemented an ERP integration to streamline inventory management and ensure a seamless, real-time connection between their online and offline operations.
