A Visionary UI/UX Revamp for Global Brand Resonance
For Vinda Group South East Asia, a household name poised for global expansion, we undertook a comprehensive UI/UX revamp of their corporate site. Our work not only delivered an elevated look and feel for global branding but critically involved the strategic selection of imageries, which plays a pivotal role in accurately representing and distinguishing each of their diverse sub-brands. The result is a powerful and cohesive digital presence that deeply emphasizes their core values, including their strong commitment to sustainability.
Services
Web & UX Design, Adobe Commerce Development, Platform Migration, Localisation, Strategy & Consultation, Full Suite Managed Services
Technology
Adobe Commerce
Industry
FMCG
Strategic Imagery Selection for Accurate Sub-Brand Representation
A key highlight of this project was our meticulous and strategic approach to imagery selection. Recognizing the diverse portfolio, we ensured that every visual asset accurately represented each of Vinda Group SEA’s sub-brands, maintaining individual brand integrity while contributing to a cohesive and globally appealing overall brand identity. This careful curation plays a huge role in their global branding efforts and visual storytelling.
Prominent Showcase of Sustainability Values
The new platform prominently features Vinda Group SEA’s deep commitment to sustainability. We integrated dedicated sections and visual narratives that highlight their eco-friendly practices, responsible sourcing, and sustainable product innovations. By explicitly referencing their alignment with UN’s Sustainable Development Goals (SDGs) and detailing their “SUSTAINABILITY FRAMEWORK,” the site clearly articulates their responsible business approach and purpose-driven mission.
