Sweetmag built OneGo as a custom Flutter mobile app, designed around Sime Motors' full vehicle ownership journey rather than any single brand or transaction.
Unified Multi-Brand Customer Experience
OneGo consolidates customers from every Sime Motors brand into a single app, giving each customer one consistent identity and experience regardless of which brand they engage with. This turns a group of previously siloed brand relationships into one connected customer journey, and directly addresses the fragmented customer data that made unified engagement difficult before.
Full Vehicle Ownership Lifecycle in One App
The app covers the full range of what a Sime Motors customer needs: brand news and event invites with RSVP functionality, car service bookings, roadside assistance requests, insurance renewals, and merchandise purchases, bringing services that once lived across separate systems and channels into a single, self-service experience.
Enhanced After-Sales Services & Proactive Support
Beyond transactional features, OneGo provides a suite of advanced after-sales functionality: seamless service booking, maintenance reminders, vehicle health reports, and warranty information. Rather than waiting for customers to reach out when something goes wrong, this proactive approach keeps customers informed and supported throughout their entire ownership journey, building the kind of trust that turns a one-time buyer into a long-term customer.
Salesforce Marketing & Loyalty Integration
Every interaction within OneGo, from a service booking to an event RSVP to a merchandise purchase, syncs back to Sime Motors' Salesforce platform, feeding both the marketing and loyalty functions. This gives Sime Motors a genuinely unified view of each customer across brands, powering more relevant marketing and a loyalty programme that reflects a customer's full relationship with the group, not just one brand.
