A Full Digital Partnership from Platform Migration to Growth Marketing

XIXILI is an intimate apparel brand. Sweetmag led XIXILI's migration from Magento to Shopify Plus, and has continued as their ongoing partner across managed services and digital marketing.

Client

XIXILI

Industry

  • Fashion, Apparel & Sports

Services

  • Discovery & Consulting
  • Integration Strategy
  • Cross-border Commerce Strategy
  • Ecommerce & Web Development
  • System Integrations & Middleware
  • Growth Engineering
  • Marketing Automation
  • Data & Analysis
  • Managed Services

Highlights

Migrated XIXILI from Magento to Shopify Plus

Preserved core integrations across membership, inventory management and e-invoicing

Continues to support XIXILI through ongoing managed services

Runs XIXILI's digital marketing programme across Meta, Google, and SEO

Challenge

XIXILI's existing Magento setup needed to move to a platform better suited to their growth, without losing the integrations their operations depended on: membership data through Xilnex, inventory management through Hatio Power Up, and e-invoicing through Jom eInvoice. Beyond the platform itself, XIXILI needed an ongoing partner who could keep the new platform running smoothly and drive consistent growth through paid and organic marketing, not just hand off a finished site and step away.

Goal

Migrate XIXILI from Magento to Shopify Plus while preserving their core system integrations, then support the brand long-term through managed services and a full digital marketing programme spanning paid media and SEO.

Solution

Sweetmag delivered the Shopify Plus migration, then continued the relationship through ongoing managed services and digital marketing.

Migration from Magento to Shopify Plus

Sweetmag migrated XIXILI's Ecommerce platform from Magento to Shopify Plus, carrying over product catalogue, customer data, and order history, while rebuilding the site experience on Shopify's infrastructure.

Core System Integrations

Sweetmag integrated the new platform with XIXILI's existing systems: Xilnex for membership, PowrUp for inventory management, and Jom eInvoice for e-invoicing, ensuring the migration didn't disrupt the operational backbone XIXILI already relied on.

Ongoing Managed Services

Since launch, Sweetmag has continued supporting XIXILI's platform through managed services, covering maintenance, performance, and stability, keeping the Shopify Plus store running smoothly as XIXILI's business grows.

Digital Marketing Across Paid and Organic Channels

Sweetmag also runs XIXILI's digital marketing programme, covering Meta and Google advertising alongside SEO, giving the brand a coordinated approach to driving traffic and conversions rather than treating platform and marketing as separate concerns.

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