A Branding-First Website Built to Convert Samples into Trust

Libresse is one of the consumer brands under Vinda Group's portfolio, focused on feminine hygiene products. Sweetmag built Libresse's website as part of a broader initiative across Vinda Group's brand family, alongside Vinda Tissue, TENA, and Drypers, all developed on Vinda's existing Adobe Commerce subscription.

Client

Libresse Malaysia

Industry

  • FMCG & Consumer Goods

Services

  • Discovery & Consulting
  • Solution Architecture
  • Ecommerce & Web Development

Highlights

  • Built Libresse's website on Adobe Commerce with a branding-first, design-led approach
  • Delivered a dedicated Claim Free Sample flow to convert visitors into product trial users
  • Part of Vinda Group's broader initiative to maximise their Adobe Commerce investment across a multi-brand portfolio

Challenge

Libresse needed a site that felt like a genuine extension of the brand, not a generic Ecommerce template, and Adobe Commerce, a platform built around transactional shopping rather than brand storytelling, made that harder than it sounds. On top of the branding challenge, Libresse runs an active Claim Free Sample campaign, which meant the site needed a smooth, trustworthy claim process capable of converting a visitor's first interaction with the brand into a real product trial, not just another lead form.

Goal

Build a website for Libresse that reflects the brand's own visual identity rather than a generic Ecommerce template, with a smooth, trustworthy Claim Free Sample flow that converts first-time visitors into real product trials, all while running on Vinda's existing Adobe Commerce infrastructure.

Solution

Sweetmag worked closely with Vinda's marketing team to shape Libresse's site around its own visual identity and voice, then built a dedicated Claim Free Sample experience designed to convert first-time visitors into product trial users.

Branding-Led Design on an Ecommerce Platform

Rather than defaulting to standard product-catalogue layouts, Sweetmag focused on Libresse's brand storytelling and visual identity, adapting Adobe Commerce to a purpose it isn't typically built for.

Claim Free Sample Campaign

Sweetmag built a dedicated Claim Free Sample flow on the site, giving Libresse a straightforward way to turn interested visitors into hands-on product trials, a meaningful acquisition channel for a category where trying the product often matters more than reading about it.

Part of Vinda Group's Multi-Brand Platform Strategy

Libresse's site is one of four Sweetmag built for Vinda Group on a single Adobe Commerce subscription, letting Vinda maximise their platform investment across their full brand portfolio.

More Featured Works