Re-Platforming Travel For All: From 91App to a Modern Shopify Experience

Travel For All is a leading Malaysian lifestyle brand management company specialising in travel goods, luggage, bags, and travel accessories, with over 30 years of history and a multi-brand portfolio distributed through more than 200 retail points nationwide. Sweetmag led Travel For All's re-platforming from 91App to Shopify, rebuilding their Ecommerce experience from the ground up.

Client

Travel For All

Industry

  • Travel & Lifestyle

Services

  • Discovery & Consulting
  • Integration Strategy
  • Ecommerce & Web Development
  • System Integrations & Middleware

Highlights

  • Re-platformed Travel For All from 91App to Shopify with a full UI/UX redesign
  • Migrated customer profiles, order history, loyalty data, and inventory without disrupting the existing customer relationship
  • Preserved SEO equity through proper redirects during the platform transition
  • Designed a guided customer journey to introduce returning customers to the new omnichannel system
  • Delivered full content population, custom theme development, and complete QA/UAT before go-live

Challenge

On the surface, this looked like a straightforward platform migration. In practice, it was a full re-platforming project: Travel For All's existing store ran on 91App, a platform with its own omnichannel and customer data logic, meaning customer profiles, order history, loyalty data, and inventory all needed to be carried over accurately, not just copied across. The migration also needed to preserve SEO equity through proper redirects, and critically, needed to bring customers along for the change, introducing them to a new omnichannel system without disrupting their existing loyalty relationship with the brand.

Goal

Re-platform Travel For All from 91App to Shopify with a full UI/UX redesign built for modern, high-conversion Ecommerce, while ensuring a seamless migration of customer profiles, order history, loyalty data, and inventory, and guiding existing customers smoothly into the new omnichannel experience.

Solution

Sweetmag delivered a complete re-platforming project, from UI/UX redesign through to a carefully sequenced data migration and customer transition plan.

Full UI/UX Redesign for High-Conversion Ecommerce

Sweetmag rebuilt Travel For All's storefront with a full UI/UX redesign, optimising the product, category, and product detail pages along with checkout, and building a seamless customer account experience, all designed around modern conversion best practices rather than replicating the previous platform's structure.

Shopify Store Setup & Custom Theme Development

Beyond store creation and configuration, Sweetmag built a custom Shopify theme from approved designs, covering both frontend and backend customisation, along with geo-blocking, localisation-ready setup, domain configuration, voucher management, and an email reminder system, giving Travel For All a fully configured foundation rather than an out-of-the-box store.

Migration from 91App

Sweetmag managed the full migration from 91App, moving customer profiles, order history, product categories and SKUs, and inventory levels into Shopify, along with SEO redirects to preserve search equity through the transition. Beyond the data itself, Sweetmag designed the customer journey in Shopify according to Travel For All's ICDP system rules, including a welcome message explaining the new omnichannel system to returning customers, prompts to update contact details, and a loyalty summary screen, ensuring existing customers understood and trusted the new experience rather than feeling like they'd landed somewhere unfamiliar.

Content Population & QA

Sweetmag handled full content population, product listings, collection setup and tagging, inventory tracking, and SEO-friendly content including alt tags, titles, and meta descriptions, alongside content migration for key pages like About, FAQ, and Contact. The project closed with full integration testing and UAT before go-live, ensuring the new platform was verified end-to-end before launch.

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