Building a Cohesive Brand Story for Vinda Group Southeast Asia

Vinda Group is a leading manufacturer of tissue, baby diaper, and adult diaper products, having grown its presence across Southeast Asia through the acquisition of multiple established brands in the region. Sweetmag built Vinda Group's new corporate site on Adobe Commerce Cloud, designed to unify the group's growing brand portfolio under one cohesive story.

Client

Vinda Group

Industry

  • FMCG & Consumer Goods

Services

  • Discovery & Consulting
  • Ecommerce & Web Development
  • Managed Services

Highlights

  • Built Vinda Group Southeast Asia's corporate site on Adobe Commerce Cloud
  • Unified a multi-brand portfolio, grown through acquisition, under one consistent brand story
  • Delivered new brand imagery centred on sustainability and inclusivity
  • Used Adobe Commerce Cloud's store view architecture to maximise Vinda's existing infrastructure for a content-first, non-transactional site
    Built with an SEO-friendly structure and design throughout

Challenge

As Vinda Group expanded through acquisition, bringing multiple tissue, baby, and adult diaper brands together under one group, they needed a corporate site that could tell a unified story across that growing portfolio, rather than presenting each acquired brand as a disconnected entity. The new site also needed fresh brand imagery built around sustainability and inclusivity, reflecting values that needed to come through consistently across every brand under the Vinda umbrella. On the technical side, Vinda's tech team had a specific goal: make full use of their existing Adobe Commerce slots by hosting as many of the group's websites as possible under store views, rather than provisioning separate infrastructure for each site.

Goal

Build a corporate site for Vinda Group Southeast Asia that unifies its multi-brand portfolio under one consistent story, with new brand imagery centred on sustainability and inclusivity, while making full use of Vinda's existing Adobe Commerce infrastructure through a store view architecture.

Solution

Sweetmag built Vinda Group's corporate site on Adobe Commerce Cloud, using the platform's store view structure to host the group's growing brand portfolio efficiently, even though the site itself is content-first rather than transactional.

Unified Corporate Storytelling Across a Growing Brand Portfolio

Sweetmag designed the corporate site to bring Vinda Group's acquired tissue, baby, and adult diaper brands together under one consistent narrative, with brand-new imagery built around sustainability and inclusivity, giving the group a cohesive identity despite its growth through multiple acquisitions.

Adobe Commerce Cloud as a Multi-Site Content Platform

Rather than the typical transactional use case, Sweetmag built the site to fully utilise Vinda's existing Adobe Commerce Cloud slots, using store views to host multiple sites under the group's infrastructure. This let Vinda's tech team maximise the value of their existing platform investment, rather than standing up separate infrastructure for a purely content-driven corporate site.

SEO-Friendly Structure and Design

The site was built with an SEO-friendly structure and design from the ground up, ensuring Vinda Group's expanded brand story reaches the right audiences across search, not just those who already know the group by name.

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