A Multi-Brand Marketplace with a Custom Staff Purchase Workflow

VindaMall is Vinda Group's own Ecommerce marketplace, bringing products from across the Vinda brand portfolio, tissue, feminine hygiene, and diaper brands, together under one storefront for consumers to shop directly. Sweetmag built VindaMall with both a B2C storefront and a dedicated Staff Purchase backend.

Client

Vindamall

Industry

  • FMCG & Consumer Goods

Services

  • Discovery & Consulting
  • Solution Architecture
  • Integration Strategy
  • Ecommerce & Web Development
  • System Integrations & Middleware
  • Managed Services

Highlights

  • Built VindaMall as Vinda Group's own multi-brand Ecommerce marketplace
  • Delivered a B2C storefront spanning products across Vinda's full brand portfolio
  • Built a custom Staff Purchase backend secured via integration with Vinda's internal identity authentication system
  • Integrated staff purchase order status directly with warehouse data for accurate fulfilment tracking

Challenge

Unlike Vinda's individual brand sites, which are built around storytelling rather than transactions, VindaMall needed to function as a genuine multi-brand marketplace, letting customers browse and purchase across Vinda's full product range in one place. On top of the consumer-facing store, Vinda also needed a separate Staff Purchase system, giving employees a way to buy products through a distinct backend, with fulfilment tied to a staff pickup option rather than standard customer delivery. That system also needed to be properly gated, only verified staff should be able to access it, and needed to track and reflect warehouse order status accurately for staff pickups specifically, a workflow that doesn't exist in a typical consumer storefront.

Goal

Build a unified Ecommerce marketplace for Vinda Group's full brand portfolio, with a B2C storefront for regular customers and a separate, properly access-controlled Staff Purchase system integrated with warehouse order status specifically for staff pickup fulfilment.

Solution

Sweetmag built VindaMall as a dual-purpose platform: a consumer marketplace on the front end, and a custom staff purchase system on the back end.

Multi-Brand B2C Marketplace

Sweetmag built VindaMall's consumer-facing storefront to bring products from across Vinda's brand portfolio into one shopping experience, letting customers browse and purchase across brands rather than visiting separate brand-specific sites for each purchase.

Staff Purchase System with Internal Identity Authentication

Sweetmag built a dedicated Staff Purchase backend, separate from the consumer storefront, with login integrated directly into Vinda's internal system identity authentication. This ensured only verified staff could access the Staff Purchase system, rather than relying on a separate set of credentials disconnected from Vinda's existing employee identity systems.

Staff Pickup Fulfilment with Warehouse Integration

Beyond secure access, Sweetmag built custom logic for a staff pickup fulfilment option, integrating the platform with warehouse order status data so staff purchases reflected accurate, real-time fulfilment status rather than relying on the standard customer delivery flow.

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